PAGEANT COMMITTEE ROUND TABLE
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Board of directors
Executive Board of Directors
KEITH NEW - President
NORTH CAROLINA
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26 Years – Award Winning International Speaker and Trainer
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17 Years – Founder/CEO/President – HQ Payroll Solutions
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Advisor/Consultant
Keith has been an entrepreneurial leader for 30 years. With a background in accounting and finance, he has consulted with non-profits and for-profits both domestically and internationally. His passion for transparent stewardship has been a trademark of his work.
As a previous consulting firm president, Keith has coached executives, professional speakers, and sales associates, providing invaluable training in the areas of leadership, sales, financial management, diversity, and effective communication techniques. Prior to his leadership roles, Keith was an independent entrepreneur who specialized in real estate investments and property management.
In 2007, Keith started HQ Payroll Solutions to help companies and professionals with their back-office needs. The business grew exponentially, and maintained an A+ rating with the Better Business Bureau without a single complaint.
Keith benefits those he consults by passing on the knowledge and skills he’s acquired through his vast experience. Keith’s personalized approach allows him to continually develop himself and learn from the experience of others, whether they have been in their positions for years or are just starting out. His ability to absorb knowledge from others further strengthens what he passes on to those he serves.
Keith was introduced to the Foundation when he became a major sponsor and served on the Scholarship Committee. While the agricultural industry was new to Keith, his desire to impact the agricultural and livestock world continued to grow as he learned about the heart and conviction of those who serve in this environment.
Keith is passionate about helping others reach their potential and impact the world around them. Growing up as one of ten children, his parents instilled in him the importance of hard work to achieve your goals. Working to earn money as a young child, taught him the importance of honesty, integrity, and discipline. He now shares his lessons learned with those he leads.
LISA O'GORMAN, SLP
Vice-President
WASHINGTON
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Avid Horsewoman
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Rodeo Queen Pageant Judge
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Speech Language Pathologist
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Mother of two Rodeo Queens, including a Miss Rodeo America First Runner-up (2019)
Lisa O’Gorman was born in California, and raised in England. Her passion for owning and riding horses began at a very young age. But after moving back to California, she became a local 4 H horse leader, taught riding lessons to all ages, and specialized in lessons for children on the Autism Spectrum.
As an avid rider, Lisa has competed in extreme mountain trail, jumping, classical dressage, and trail riding challenges. Today she enjoys competing and learning all she can in the sport of Cowboy Dressage.
As the mother of two daughters who have held Rodeo Queen titles, Lisa has had front row access to the rodeo queen industry at all levels.. Her oldest daughter, Hannah Leib Holland, was crowned Miss Rodeo Washington 2019, and finished first runner up at the 2020 Miss Rodeo America Pageant.
Her younger daughter, Georgia Leib, held the title of Miss Columbia River Circuit, and was 1st runner up for two years at Miss Rodeo Washington. She has since started a videography marketing business (Leathal Leib Productions) and provides social media and video marketing services for several pro rodeos, including the Texas ProRodeo Circuit, Columbia River Circuit and more.
Lisa is a Speech Language Pathologist who works for a local school district as well as running a private practice located in Lacey, Washington.
DEBRA FOX - Treasurer
Director of Education & the Foundation Speakers Bureau
KANSAS
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23 Year International Award Winning Motivational Speaker & Corporate Trainer
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Best Selling Author
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Original Founding Member of the Foundation for Western Professionals
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Founder — Queens In Jeans Pageantry Boot Camps/Coaching
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Former President - American Modeling Association
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Miss Rodeo Kansas 1980
Debra’s career trajectory is nothing short of impressive. From her roots in rodeo as Miss Rodeo Kansas 1980 to her pioneering work in the pageant industry, she’s shown a unique ability to innovate and elevate women’s experiences in traditionally male-dominated spaces. Partnering with Teddi Bankes to conduct Rodeo Queen Clinics was a brilliant move, and the fact that she founded Queens In Jeans in 2007 to help young women in ag-related pageants shows her long-standing commitment to supporting the next generation of leaders.
Her experience in the modeling and talent industry, particularly founding The Professional Edge Model & Talent Agency, is also notable. The fact that she was accepted into the American Modeling Association and later served as its president speaks to her leadership and influence in that space.
Debra’s 25-year speaking career, especially her work with Fortune 100 companies, government agencies, and universities, showcases her ability to connect and make an impact across a wide range of audiences. The training videos she produced on topics like Front Desk Safety, Assertive Communication, and Emotional Intelligence show how her expertise extends beyond just motivational speaking, impacting real-world business environments.
Her best-selling book, Finding Your Moxie: Myths and Lies Successful Women Kick to the Curb, hitting #1 on Amazon is a huge testament to her expertise and ability to resonate with women in business. Being a founding member of The Foundation for Western Professionals further solidifies her commitment to advancing the western lifestyle and empowering individuals in that community.
MADI HEILVEIL - Secretary
PENNSYLVANIA
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2024 All American Quarter Horse Congress Queen
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2024 Pennsylvania Media Ambassador
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Master of Agriculture in Agricultural Leadership - Oklahoma State University
Madi graduated from Pennsylvania State University in 2021, with a degree in Animal Science, Business Management and minors in Agribusiness Management and Equine Science. In 2024, she earned a Master of Agriculture in Agricultural Leadership from Oklahoma State University.
Currently, Madi works for the Department of Animal Science at Penn State as an Academic Adviser. Through her role advising and recruiting, she enjoys getting to show students the diversity of career options within the animal science industry.
Her introduction to the Foundation for Western Professionals was In 2024 when she was selected to be the first Pennsylvania Media Ambassador, a year-long internship. This opportunity allowed Madi to expand her knowledge of agriculture, improve communication skills, and learn more about managing social media. Madi attributes her involvement with The Foundation for Western Professional, and having access to industry professionals and an extensive training portal, for helping her achieve a lifelong goal -- being crowned the 2024 All American Quarter Horse Congress Queen.
During her reign as the official representative of the American Quarter Horse Association, the Ohio Quarter Horse Association, and the All American Quarter Horse Congress, Madi will travel from state to state presenting awards and helping to fulfill the dreams of so many along the way!
CRYSTAL HANSEN - Member-at-Large
Chairperson - Media Ambassador Internships
IDAHO
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Founder of The Audacious Podcast
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Founder of Rodeo Ink (Western Lifestyle Media)
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Published Author - Children's Book
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Former Member - Yellow Ribbon Board/California National Guard
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Former Global Campus Content Development Director
Crystal Hansen is a thought leader, and influential voice for the western lifestyle. She is deeply invested in preserving and advancing the western way of life by promoting its values and preserving its culture. She is also impactful in mentoring the next generation
As an education and media consultant, she provided event planning services for high-profile Fortune 500 corporate and A-list celebrities. In particular, her work with the California National Guard’s Family/Youth Division, helping youth thrive during deployment transitions, is especially meaningful. It speaks to her ability to apply her skills in ways that truly benefit communities and families.
Her role as a founding member of The Foundation for Western Professionals is also notable, as it reflects her commitment to making a lasting impact on the future of Western culture. Serving as Director of the State Media Ambassador Internship Program ties in beautifully with her mentorship focus.
A bold visionary, drawing from her passion as a mentor and mother of five, Crystal educates & empowers the next generation of leaders in rodeo, agriculture, and media. Through her mentorship, speaking, podcast, and workshops, she inspires audiences to authentic leadership and the western lifestyles with bold purpose.




